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Golden Globes Award is going green with eco-friendly party…. |
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For the first time Hollywood environmentalists are throwing the first “green” Golden Globes awards party for celebrities next week. The Environmental Media Association (EMA) and Entertainment network will host this January 15 what they call a “Golden Green” party in Beverly Hills to mark the annual movie and television awards ceremony.
The party will serve organic food, use recycled paper decorations and furniture made of reclaimed woods. It will be set in a landscape of plants and flowers to promote awareness of the green issues while the group TreePeople will plant one tree for every attendee. The objective of the event is to create a party that unites talent and social awareness.
Going green is really the "in" thing nowadays that even Hollywodians adopted this concept. Since 2006 we have seen more and more corporations making their green commitments or have introduced their green product lines. And I would say this will continue.
The beauty and the challenge of this green revolution is how smart we are in seeing the difference between purely marketing strategy from real environmental commitment.
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